Point of Purchase

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Point of Purchase #1 was the first mini-comic ever assembled by zinester Matt Fagan of Chicago. The "comic pictorial" consists of 24 pages of simple drawings, each showcasing a single product with a single slogan.

The project started out as a means of exploring the way meaningless attributions are used to sell products, often without any regard for the products actual qualities. More importantly, the mini-comic was also a means to exploit this trend for comedy.

Point of Purchase was such fun to make and was so well-received that it has spawned two sequels, utilizing the exact same format in a series of increasingly abstract pictorials.