Microcosm Publishing

From ZineWiki

(Difference between revisions)
Jump to: navigation, search
(History)
(History)
Line 11: Line 11:
Incorporating the tactics of early punk record labels and a very DIY approach, Microcosm uses tactics that are more guerilla styled for promoting their titles than most publishers of equal size. They rarely purchase advertising, and rely more heavily on the people who appreciate their craft independently passing out their catalogs in their respective towns.
Incorporating the tactics of early punk record labels and a very DIY approach, Microcosm uses tactics that are more guerilla styled for promoting their titles than most publishers of equal size. They rarely purchase advertising, and rely more heavily on the people who appreciate their craft independently passing out their catalogs in their respective towns.
-
Microcosm is sometimes equated as the "Wal Mart of Zines" due to the vast selection and customer service that it offers. Due to Wal Mart's poor human rights record and complete inability to build a decent public image for themselves - Microcosm would probably be more accurately called "The Target of Zines", although former employees have no problem with the Wal Mart association, due to a lack of understanding the humor of being compared to a corporation like Target, instead.
+
Microcosm is sometimes equated as the "Wal Mart of Zines" due to the vast selection and customer service that it offers. Due to Wal Mart's poor human rights record and complete inability to build a decent public image for themselves - Microcosm would probably be more accurately called "The Target of Zines", although former employees have no problem with the Wal Mart association.
Microcosm offered custom buttons as a service from 1998-2006. Custom stickers were also offered from 2001-2006. Custom patches and t-shirt printing was also offered briefly in 2002-2003.
Microcosm offered custom buttons as a service from 1998-2006. Custom stickers were also offered from 2001-2006. Custom patches and t-shirt printing was also offered briefly in 2002-2003.

Revision as of 09:39, 8 February 2008

Image:Microcosm.gif
Microcosm Publishing logo

Microcosm Publishing is an independent publisher and distributor based out of Portland, OR and Bloomington, IN. They distribute zines, books, pamphlets, stickers, buttons, patches, t-shirts, films, and more. The focus is on publishing zines and books in the hopes that it will add credibility to zine writers and their ethics. Titles attempt to teach self-empowerment to disenfranchised people and to nurture their creative side. It began in 1996 with one person doing part-time mailorder out of a bedroom.

History

Beginning in 1996 with only Joe Biel doing part time mail order out of a bedroom in Cleveland, Ohio and hiring Alex Wrekk in 2003, the operation has grown significantly over the years and as of March of 2007, has moved its mailorder operation to Bloomington, Indiana. There is a particular focus towards images and artwork celebrating bicycles and radical politics. Many of the items offered are not available easily elsewhere on the web or otherwise.

Microcosm is heralded in the zine community as an entity that, for better or worse, has brought zines into a larger consciousness in the new millennium, after former mainstream interest has largely subsided. They are also responsible for many of the recent zine/book hybrid aesthetics and zines that have fancier covers or design aesthetics such as multiple color screenprints, letterpress, or offset printing.

Incorporating the tactics of early punk record labels and a very DIY approach, Microcosm uses tactics that are more guerilla styled for promoting their titles than most publishers of equal size. They rarely purchase advertising, and rely more heavily on the people who appreciate their craft independently passing out their catalogs in their respective towns.

Microcosm is sometimes equated as the "Wal Mart of Zines" due to the vast selection and customer service that it offers. Due to Wal Mart's poor human rights record and complete inability to build a decent public image for themselves - Microcosm would probably be more accurately called "The Target of Zines", although former employees have no problem with the Wal Mart association.

Microcosm offered custom buttons as a service from 1998-2006. Custom stickers were also offered from 2001-2006. Custom patches and t-shirt printing was also offered briefly in 2002-2003.

Microcosm Publishing was formerly a record label, and released records by Flotation Walls, Bedford, Organic, Cripple Kid, The Unknown, The Roswells, Little Dipper, Rock, Star.

Currently Microcosm has picked up it's largest publishing schedule ever - managing about a dozen publishing projects at any given time - including rebirthing the 2007 Zine Yearbook.

Decisions at Microcosm are made as a group by current staffing employees. Current staff includes Adam Gnade, Dillon Vrana, Jessie Duke, Brittney Willis, Sparky Taylor, Steven Stothard, Nate Beaty, and Joe Biel.

Projects

External Link

Microcosm Publishing


Personal tools