Often referred to a 'hatezine' (as opposed to 'fan'-zine), or sometimes as an 'anti-zine', Double Bill introduced a new category into the the self-publishing world. Double Bill compares two Bills: William Conrad, star of Cannon, Jake and the Fatman and Nero Wolfe, as well as narrator of Rocky and Bullwinkle, to Williams Burroughs, misogynist wife killer and pederast. Burroughs invariably comes up short.
Five issues of the zine were published from its headquarters in Toronto, Canada, during its run from 1991 till 2001. The zine was nominated for a Trillium Award in 1992, and was the subject of several articles in magazines such as The Village Voice, usually provoking angry letters to the editor in response. The editors of Double Bill contributed to the zine Girl Germs, and were interviewed in the zine Alarm Clock.
A limited edition of issue three was released in a disposable diaper, a reference to Burroughs' supposed problem with incontinence. One constant feature of the zine were the letters Double Bill received and although the editors stated they only printed letters from 'celebrities', these letters were frequently from fellow zine editors. Contributors included Anonymous Boy, Vaginal Davis (Shrimp, Kevin Joy (Zines Are Stupid) Lois Maffeo, Bart Plantenga, Lisa Suckdog (Rollerderby) and many others. The final issue featured testimonials from a range of musicians, writers and zine editors on the legacy of Double Bill.